SitePoint are an extremely well known provider of web design and coding tutorials, books, and all things educational and interesting about developing web sites. Currently they are offering an incredible special offer on some of their highly regarded text books (in PDF versions).
Five-for-one? Have they gone mad. No, they’re trying to raise funds for the Australian Red Cross Bushfire appeal 2009, and 100% of the proceeds from this massive book sale are going direct to the appeal.
The sale started yesterday and only runs through to Friday, with their aim being to raise over $50,000 in funds. As of this evening Matt from SitePoint reported on Twitter that they’ve already raised $89,000.
SitePoint staff had this to say about the sale:
SitePoint staff members have been personally affected by this disaster; friends have lost their properties, their homes, and their lives.
SitePoint staff were unanimous in wanting to make a substantial contribution; the bushfire emergency relief effort has seen an unprecedented response to a natural disaster in Victoria, and we want to do our part. The Australian Red Cross has announced that money is whatâ€™s most needed, and no administration costs will be deducted from donations to the 2009 Victorian Bushfire Appeal.
So weâ€™re taking one day, working around the clock to plan, package, and execute our best book deal ever in order to raise funds for the Red Cross as soon as possible. Our ambitious plan is to raise over US$50,000. Every single cent generated from this promotion will go directly to the bushfire relief effortâ€”so if you spend $29.95 purchasing 5 books from SitePoint, the whole $29.95 will go directly to supporting this cause. We feel that’s the least we can do.
The money raised will be donated to the Australian Red Cross Victorian Bushfire Appeal 2009. It will go to aid the many Victorians whose homes, livelihoods, and loved ones have been lost, and who are now faced with the struggle of rebuilding their lives.